A “Good Deal” on Jewelry? It Might Cost You More Than You Think.
We all love scoring a bargain—but when it comes to fine jewelry, that too-good-to-be-true price tag might not be such a steal after all. Here’s why investing in custom, high-quality jewelry is always worth it:
Quality Over Corners Cut – Custom jewelry is carefully crafted with high-quality metals, and hand-selected stones, designed to last a lifetime. Mass-produced online pieces? They often skimp on materials, using weak settings, lower-grade metals, or even synthetic stones disguised as the real thing. As a local jeweler, producing quality custom jewelry is a must. We have a reputation in the community to uphold, because everyone knows where to find us if we mess up!Spending more to fix it/replace in in the long-run – That bargain piece might seem like a win—until the plating wears off, the setting loosens, or the stone falls out. Between repairs, replacements, and resizing, that "cheap" buy can quickly turn into a costly mistake. When buying high quality jewelry, there is less maintenance, and the piece is more likely to last lifetimes - not just months.
Mass-Produced vs. Meaningful – Jewelry isn’t just an accessory—it’s a statement, a memory, a legacy. Custom pieces are one-of-a-kind, designed just for you. Compare that to a factory-made ring that thousands of others own, and the choice is clear.
Why settle for mass-produced when you can have something uniquely yours?
Jewelry should be as special as the person wearing it. Custom pieces aren’t just accessories—they hold meaning, capture memories, and are designed just for you. Unlike mass-produced pieces, which are made to appeal to the masses, a custom design is crafted with intention, care, and quality that lasts a lifetime.
Whether it’s a one-of-a-kind engagement ring, a sentimental necklace, or a statement piece that reflects your unique style, your jewelry should tell your story—not someone else’s. When you choose custom, you’re not just buying jewelry; you’re creating something truly personal, something that speaks to who you are.
It's time to Spring Clean ---
Your jewelry box is included!
Here are a few options for those old pieces you never wear...
Option #1:
Bring your old jewelry in and let's re-work the stones into a fun new piece that you'll want to wear all the time!
Option #2:
Trade your gold in towards a new piece you love! New Season, new jewelry, am I right?
Start a Custom Project with Your Favorite Local Jeweler→
Directions to our store:
1417 Oklahoma Avenue
Woodward, OK 73801
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Written by Malory Wride
Artist, Journalist & Jewelry Fanatic
